THE SHOOTING METHOD BASED ON PSYCHOLOGY
THE SHOOTING METHOD BASED ON PSYCHOLOGY
...if you're into it, keep scrolling
I've developed a theory over the last several years. I wholeheartedly believe that the internet has created a space that robs photographers from the grace period of learning, and places expert-level expectations on us from the moment we start our businesses. The internet takes no prisoners as it doles out a thick dose of social comparison that sends us all into the Imposter Syndrome Scaries!! And even if you're not a new photographer who is battling that inner demon... pinned inspiration boards and hashtag searches have made the entire world our immediate competition. Photographers need a system that will cut through all of the stiff and static, mediocre images that are the result of methodical poses and prompts. And while we're at it... how about a guide that will teach us how to understand and connect with our clients on a psychological level to give our images depth and emotion.
I'm here to let you know that you can quickly adapt to the rapidly changing world of photography with a quick shift to your mindset. Learning this brand new method will allow you to get your clients to STOP POSING and START (co)CREATING with you.
The internet-comparison game isn't meant for you. You're a seeker, a problem solver, and most importantly when you put your mind to something...you win.
Oh hey... it's me.
I'm Jodi... PSYCHOLOGIST, PHOTOGRAPHER, PROBLEM SOLVER
Get psyched... to shoot with your mind wide open!
LET'S chat ABOUT WHAT YOU'RE STRUGGLING WITH
let's chat about what you're struggling with
Your clients like your work just fine, but they're not out there shouting your name from the rooftops or driving that illustrious word-of-mouth marketing back to your business.
After a shoot you're disappointed by how stiff your images look. You've been banging your head at the door to greatness because you just can't seem to figure out how to take your images to the next level and to attract the kind of clients you want.
Photoshoots leave you feeling anxious. You have a set list of poses as your "go to's" and you find it hard to be creative and to try anything new. Your biggest fear is blanking on a shoot because you have no idea what pose to do next.
The only difference between them and you is time. They have been in the game way longer than you. But... this is wild... due to the internet, the one thing that you don't have is time. The internet demands expert-level work at an almost impossible standard... and it demands it NOW because you're being compared to everyone. From there, it's either sink or swim for your business.
One more time for the people in the back...but what if there was a
The only psychological shooting-guide available. The J. Anne Effect will change the way you approach photoshoots, and it will give you insight into the inner-workings of your client's mind too. When you know what your clients are thinking and feeling, magic happens. The J. Anne Effect teaches you step-by-step how to take your images to an entirely new caliber of artistry by combining a photojournalistic method of capturing images... without ever using another standard pose or prompt again... AND it will also have you tapping into a psychological approach that will get your client's complete buy-in... even the guys.
"My photos changed dramatically within just ten minutes of even talking to Jodi much less taking this course. This course is absolutely amazing. Even successful photographers need this! I made six figures last year and this STILL changed my perspective, my creativity, and my shooting method."
The J. Anne Effect is a comprehensive course that is geared towards teaching the psychological components of directing both engagement and family sessions.
The course removes the idea of placing your clients in stiff and rigid poses by tapping into ways that allow their brains to sync into their shared experiences and fully capitalize on the dynamic chemistry that already exists between your subjects.
It's a groundbreaking approach to an outdated system that will have your clients wanting to shout your name from the rooftops because it allows your clients to move out of that zone of awkwardness in front of your camera and truly allows their emotions and laughter to be center stage.
BECAUSE THIS IS FOR FAMILY PORTRAIT PHOTOGRAPHERS TOO!
You're in the right place.
Do you remember Maslow's Heirarchy from your Psych 101 class? If so, we're going to break down this theory in a 21st century kind of way to fully dissect exactly what it is that can unknowingly create an atmosphere of anxiety around a photoshoot. By learning this, you will have a keen awareness for your client's needs which will build trust, calm the over-sized butterflies, and actually deliver that thing that you keep hearing other photographers talk about... an unforgettable photoshoot experience.
I've already dropped this knowledge-bomb on you when I emailed you the preview to this course, but it's the biggest mind-shift that anyone taking this course will need adopt, so it bears repeating. The client is the magic ticket in the photoshoot equation, not the photographer. I'm going to dig deeper into this idea and explain it further... then show it to you in action at a live photoshoot with a real couple.
This element of the course is the truly ground-breaking part. The rest is wildly important too, so that just goes to show you how BIG this part really is. We're going to take everything that we learn in the beginning about the psychology of both you and the client and show the method in action. We're obviously taking the posing out of the portraits, but what we're adding in will change the way you approach every shoot you book from here on out.
LET'S BREAK it DOWN
...and in place of those static images, you will create galleries for your clients that aren't cookie-cutter or turn-key for each session. Instead, we will get you to the place that you are creating images like this entire gallery that you see here. Image after image, your client's jaws will keep dropping as they see how effortlessly you created these images together.
Create images that actually look like the ones you daydream and drool over.
How would it feel to...
Fill your calendar with your dream clients that make your heart happy.
Build trust and rapport with not only your current... but also your future clients...AT THE SAME TIME.
Kick that imposter syndrome and self doubt to the curb and feel confident that you can nail every photoshoot.
Never have to worry about a set list of poses... or "going blank" ever again.
I hear and read a lot of noise within our industry about the "client experience." I agree on every level that the client experience is critically important for your business to generate the liquid gold that is word-of-mouth marketing... but the emphasis that is placed on booking gifts and how 'the client's become friends' hold way too much weight in our industry today.
If you, as the photographer, are not able to create an environment in which your clients can drop their nerves, tap into their emotions, and show their true chemistry with one another then your images will be static and mediocre. Your clients won't talk about your business unless if your images make them look AND feel beautiful. Not to mention the fact that, if you're not producing
beautiful and captivating images then you are not doing your job. To stay relevant as a photographer in this internet-driven, immediate gratification world you have to get yourself to a place where you can create stunning images from the moment of jump. This course will get you exactly where you need to be... and keep you there.
"I had seen Jodi’s photos through her Instagram and every time one of her photos popped up on my feed, I had the same reaction every time — jaw dropped, lost my breath kind of moment. Within minutes of speaking with her about our wedding it was a no brainer she was going to be our photographer."
"From the moment you meet her, Jodi has a way of making you feel like you've been friends for years. Whether you're baring it all for a boudoir, meeting for engagement photos, or shooting your wedding, she makes you look and feel like a million bucks."
“Whether you’ve been a photographer for 6 months or 6 years, this Psychology-based approach is something that can help everyone.”
Yes, It Really Works
“There is no fluff or cookie-cutter information. The Psychology behind this course is amazing! It teaches you how to make your clients feel totally comfortable in front of the camera.”
“I mean, honestly, I know a lot of seasoned photographers who don't use this method, but should! It’s such a valuable reminder to bring couples into their story, and this method showcases a great way to do that.”
But if you're anything like me, you need help to take your super power to the next level. You just want someone to tell you what works.
Look, I get it. There is information flying at you from so many angles about what is the right way to do this thing called photography. It's hard to know where to invest your money when it comes to online education. If you're looking for something completely different to get you out of the sea of standard then The J. Anne Effect is exactly that.
You’re stronger than you think you are.
You're in the right place.
This look book is going to be your cheat sheet. After you have gone through this course you're going to know that posing is a thing of the past. This look book will give you just the little refresher-bump you need before you head off into each shoot. This could be sold as a course completely on its own! It's just that good!!
"This is your day. This is the time to go after it all.
BUY THE COURSE
"I finished this course and immediately saw a drastic difference in not only how I direct a photoshoot, but also in how my clients talked to THEIR FRIENDS about how great the entire experience was for them. I'm booking shoots based on word-of-mouth marketing left and right now!!"
"Following that one-liner highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is."
when lightbulbs start fires
Even though I have been shooting this way for over a decade now... it wasn't this way when I first started practicing engagement sessions on my friends!
At the beginning I was stiff and nervous! I had no idea how to direct a photoshoot, so I signed up for a workshop with a leading photographer in the industry.
I remember the lightbulb moment as if it was yesterday when that photographer yelled at our group as we were shooting, "It's static. Get them moving!"
I took that one idea and ran with it to create a method that is not only based on dodging static images at all costs, but also how to dive into the minds of my clients and direct them through their own love stories to illicit images filled with movement AND enough chemistry that might just light your shoots on fire.
...but it wasn't always this way.
Psychologists like to make up a lot of hard to remember words for some pretty simple phenomenons and other vocabulary related to the brain. This was probably the most annoying thing about studying this field in college. It took me forever to remember how to spell the word heuristic effortlessly when writing papers and ironically it means "a shortcut for the brain." Why in the hell could I not figure out a shortcut for my brain to learn how to spell it??
Or... even more annoying... why couldn't they just call it a shortcut? (eye roll)
Nonetheless, heuristics are mental shortcuts that ease the load of information that your brain is carrying. They lessen the cognitive load of decision making, so to say.
Not only will these heuristics that I'm going to teach you make it so much easier for you to effortlessly glide through directing a photoshoot, but they will also solve the number one anxiety-provoking situation that a photographer deals with on a photoshoot... the black out.
The black out happens when your mind goes completely blank and your clients are just staring at you waiting for you to tell them what to do and you're completely frozen.
These heuristics will also lead you into cognitive-behaviorally based scenarios that teach your clients exactly how to be an active member of the photoshoot, rather than just "subjects" that you are expected to "pose" into a work of art. Models are subjects. Your clients are people.
this COURSE includes everything you need to CREATE IMAGES EXACTLY LIKE THIS ONE!
Because this course walks you through what an entire engagement shoot looks like with one of my REAL COUPLES. Lauren and Matt, featured in this image, will be married by the time you get this course... but they allowed me to give you a front row seat to watch their entire engagement session!!
Changing your shooting methods.
Challenging yourself to create better images.
Attracting your dream clients and working with people who light you up.
Creating a portfolio of work that you're really proud to share.
Becoming confident with your ability to direct a photoshoot with ease.
Actually delivering the client experience that you have been wanting to give.
Feeling your confidence skyrocket.
The J. Anne Effect is for every level of portrait photographer and wedding photographer!
Frequently Asked Questions
You're going to get access to the entire course for $397. Plus, you'll get the J. Anne Look Book for free!
Nope... all you need is the camera you already have in your hand, an open mind, and clients who are about to have their minds blown!
Your access privileges to the course modules will never be removed, so you can learn and re-learn this content as much as you need until you're fluent in the The J. Anne Effect!
The J. Anne Effect is not for you if you feel like your images are already top-notch, filled with emotion, and authentically captivate your clients to create one of a kind images.
Yes, but the J. Anne LookBook will probably be best to have in your back pocket while you're actually out on a shoot. Luckily, you're getting that today for free!
Nope. This is a complete overhaul to how you direct your photoshoots in order to NEVER NEED A POSING GUIDE AGAIN.
Funny you might ask... I have a handy dandy little link for you right HERE !!
I completely understand. Every dollar invested in your business is an important one! Shoot me an email if you have questions that you need answered.
Still on the fence?
Follow along for more of the life of laughs of J. Anne Photography along with behind the scenes snippets of my self-produced reality show.